The Power of Purpose

Jul 18, 2025 | Change, Stress

Purpose Builds Resilience

In challenging times, purpose can be our most powerful strength.

Viktor Frankl, a psychologist who survived the concentration camps of Auschwitz, discovered this years ago. In the midst of the most challenging circumstances, Frankl found that it was the prisoners who had a sense of meaning and purpose who had greater resilience and were most likely to survive.

The prisoners who could no longer find a reason to live were most vulnerable to disease. For Frankl himself, thoughts of his beloved wife, who he hoped was still alive, helped him to endure hours of brutal labor and inhumane conditions in the camps.

In Man’s Search for Meaning, Frankl wrote: “In the final analysis, the sort of person the prisoner became was the result of an inner decision… Fundamentally…any man can, even under such circumstances, decide what shall become of him – mentally and spiritually…. It is this spiritual freedom- which cannot be taken away – that makes life meaningful and purposeful.”

Values Build Strength

Modern neuroscience validates what Frankl observed decades ago. When we’re stressed and overwhelmed, our natural tendency is to focus on our own pain and struggles. But this actually amplifies our distress and weakens our capacity to cope.

Instead, if we shift our focus to meaningful values and serving something greater than ourselves, we can actually feel more empowered.

Research shows the power of this approach. In a 2022 study, researchers presented people with scenarios designed to trigger feelings of upset and hostility toward others. But before measuring their responses, they asked half the participants to reflect on how their life goals connected to their highest values—those principles that transcend personal gain.

Participants who focused on selfless values showed three distinct advantages:

  1. Enhanced Neural Patterns: EEG readings revealed increased neural patterns associated with power and enthusiasm.
  2. Improved Personal Power: Stronger feelings of personal power.
  3. Reduced Negativity: Reduced harsh judgment toward people and viewpoints they disliked.

As lead researcher Ian McGregor noted, “Focusing on a greater good beyond themselves had the paradoxical effect of making participants psychologically stronger and more reasonable.”

The Biology of Meaning

This psychological shift creates measurable changes in our stress response. In other research, when UCLA undergraduates engaged in stressful tasks, those who had first reflected on personally meaningful values like authenticity or compassion showed dramatically lower cortisol levels both during and after the stress test. Even 45 minutes later, their stress hormone levels remained significantly reduced compared to the control group.

Because high cortisol levels trigger activity in the amygdala (our brain’s fight-flight-freeze system) and simultaneously inhibiting the prefrontal cortex (our center for rational thinking and decision-making), focusing on meaningful values or purpose can literally rewire our stress response for better outcomes.

The Longevity of Purpose

The benefits of purposeful living extend far beyond momentary stress relief. Research from 2013 revealed that individuals with a strong sense of purpose showed greater emotional recovery from negative experiences.

Even more remarkably, another recent study suggests that maintaining a sense of purpose and meaning may protect against cognitive decline and reduce dementia risk. When we connect our daily actions to larger values and relationships, we’re not just improving our current well-being, we’re investing in our long-term brain health.

The Power of Purpose and Connection

Our capacity to connect with and care for others is part of what makes us human, and is also one of our greatest sources of strength during difficult times. Our purpose rarely exists in isolation. Rather, it often relates to others and our desire to contribute something meaningful beyond ourselves.

When we focus on our values, purpose, and meaning, we activate the very systems that help us relate to others and engage with the larger world. In doing so, we build our connections and sense of belonging in the world.

Over to You

In the midst of challenge, what really matters to you?

What is your purpose – your why? When you focus on that, you will be more empowered to meet that challenge and improve your brain and your resilience.

Photo by Jon Tyson on Unsplash

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Jen Riggs Blog

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Jennifer is the creator of Pathways to Change, a framework for mindful leadership development that integrates coaching, neuroscience, mindfulness and mind-body principles.

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